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2026 Data Brief · Florida

The State of Florida Home Care, in numbers.

We analyzed 102 licensed Florida home care agencies — their websites, booking paths, social presence, and Google profiles. The headline: this is a large, licensed, paying market that is almost completely invisible online.

Data collected & verified October 2026 · OwnerFlight research

19 / 32 verified agencies offer any online booking Booking status is verified agency by agency against each agency's own site. Of the 32 verified so far, 19 offer online booking and 13 are phone-only. The rest are still being verified — we publish only what we've checked.
99 / 102 have no findable Instagram presence Just 3 agencies in the entire dataset have an Instagram profile we could find. The channel families actually browse is essentially empty.
10 median Google reviews per rated agency Ratings average a strong 4.8★ — but on a median of 10 reviews, one unhappy family moves the number. High ratings, thin proof.
102 licensed agencies, verified one by one Built from Florida license records, cross-checked against each agency's live web presence. Unverifiable fields are left blank — never estimated.

Where the agencies are

The dataset concentrates in Florida's major metros — the same metros where private-pay demand and agency competition are highest:

Jacksonville · 14 Miami · 13 Orlando · 8 Tampa · 7 Altamonte Springs · 7 St. Petersburg · 6 Kissimmee · 5 Orange Park · 5

What this means if you sell marketing to home care agencies

  • The booking gap is a web & intake pitch, pre-written

    13 of the 32 agencies verified so far can't take a booking or consultation request online. Every one is flagged individually in the database — that's not a cold list, it's 13 warm reasons to call, with more verifying every week.

  • Social silence is a content pitch with no competition

    When 97% of a market has no Instagram presence, the first agency in each city that shows up consistently owns the feed by default. The database flags exactly who is dark.

  • Thin reviews are a reputation pitch with urgency built in

    A 4.8★ average on a median of 10 reviews is a number one bad month can wreck. Agencies know it, even if they haven't fixed it — the database carries rating and review count on every record so the conversation starts specific.

Start the $800 Deal Subscribe — $299/mo One full outreach flight in your market — first 10 only, refund-backed. Zero positive replies and we run it again free; still zero and the $800 is refunded in full.

Methodology

This brief is drawn from the OwnerFlight Florida database (October 2026): licensed home care agencies identified from Florida license records and cross-checked against each agency's public website, Google Business profile, and social presence. Online-booking and Instagram figures reflect what could be found on each agency's public web presence at verification time; records that could not be verified were left blank rather than estimated. The full database — owner/administrator names, phones, license numbers, ratings, booking and social signals, and a 0–100 priority score with a plain-English reason per record — is refreshed weekly, with a weekly Hot 10 of the agencies showing the freshest buying triggers. Florida was the first market. Twenty-three more states are live now.

Want the rows behind these numbers?

Florida was the first market. Twenty-three more states are live now — 4,572 agencies in all. The proof step is the $800 Deal: one full outreach flight in your market — zero positive replies and we run it again free; still zero and the $800 is refunded in full.

Start the $800 Deal See the full database — 24 states live

Publishing data like this? Partners earn recurring commission — 10% on DIY subscriptions, 25% on DFY clients — for the life of every subscription they refer. See the partner page →